If she doesn’t start the conversation within 24 hours, the match disappears.Wolfe has described her strategy as "Sadie Hawkins-inspired," and just three months since its official launch, the Austin-based startup boasts more than a million matches, as well as a global network of ambassadors (cool girls enlisted to spread the "buzz" about Bumble). I wanted to start a social platform app that would encourage kindness among a younger demographic of women, more of the junior high or high school set.How do you respond to critics who say that the dating app market is oversaturated?
The app can crash, or our users can want something different, or we'll work hard for a few weeks on something that people don't respond well to.
So much of this is trial and error, and using relatability to understand what it is that makes a young man or woman tick.
It’s so funny because everyone thinks that an app is a great route to take if you are looking to do something easy, but it’s actually the contrary.
There’s always something that hits you when you least expect it.
It could ultimately set the tone for the relationship too, if it gets there. I don’t care if you’re 18 and this is one of your first times ever dating anyone, or if you're 35 and you’re back in the game, we want to be available and relatable for women of any age.
How are you tapping into the growing college market? It’s a very sophisticated group that are using the app, and very international as well.It’s so funny, we get probably 15 emails a day asking about that!Height, for me, doesn’t feel like something I would ever want to put in.Racked checked in with Wolfe from a Bumble retreat in rural Texas to discuss empowering users, dating confidence, and why she doesn’t plan to replace Tinder. It's such an impressionable age for girls, and it's a time they're likely to be affected negatively by bullying.The original goal was to make something similar to Snapchat or Instagram where you could only talk to one another in kindness, whether it’s through emojis or pre-approved comments. Out of the blue I heard from Andrey Andreev, who is my partner at Bumble now.He’s an entrepreneur who is the founder and CEO of a very powerful social network called Badoo. He wanted to know what I was up to after Tinder and changed my mind about a couple of things. He wanted me to explore getting back into the dating market.